After creating your website with a web design company or agency, it is good to get your brand listed on Google My Business. Google My Business is a free resourceful tool by Google, which brands and businesses of all varieties can use to list and promote their businesses online.
Google covers 92.24% of total search traffic on the World Wide Web. Using Google My Business can be a very great way to access this privilege, increase profit, and generate leads for your business.
Below are some of the benefits of using Google My Business for your business.
1. It is Very Resourceful in Promoting Your Business
Creating an account with Google My Business allows you to promote your website, brand, and business, and reach more customers. Your audience can find your brand using Google Maps and on the Google Search Results Page (SERP) when they input your business keywords or business name.
You can always update your Business Profile to entice your potential customers. Your Business Profile contains information such as an address, phone number, website, open and closing hours and days, and so on. It doesn’t matter if you are a freelancer, or a startup brand, a web design company can help you use GMB to promote your business.
You can get found on local searches through Google Maps service, generate more leads, and maximize profit. A study showed that out of 45,000 listings on GMB, an average of 1,009 businesses are found through searches every month, with 84% coming from unintended keyword searches.
2. It Can Help Boost Your Online Presence
You can build credibility and stand out through reviews, and by posting photos in your business. To use GMB to collect reviews:
- You must verify your GMB account.
- Always reply to customer reviews to build trust and encourage more reviews.
- Always remind your customer to leave more reviews after concluding your services with them.
A good review can help you to improve your business and boost your online presence. An honest review provides you with information on the performance of your services, and as well helps higher the expectations of your potential customers.
3. It Helps Bring Your Business Online
Most businesses that are found on local searches usually do not have an online presence. Creating a GMB account gives you the privilege to digitize your business, create a free website and grow your brand. Most web design companies or agencies would recommend you to get a GMB account to help digitize your brand growing your brand website.
4. You Can Get a Professional Mail Account
This is not like a Gmail or yahoo mail account. It is a professional or business mail address, such as email@example.com. It comprises your GMB website domain name or your website domain name. A professional mailing address can help build trust and credibility with potential customers.
5. It Connects You to Your Potential Customers.
Whatever business or service you render, you need to be connected to potential customers. Local searchers who need your services can get to know your location and get to you with the help of this tool. The Google Maps feature helps in bringing you closer to your potential customers.
6. It Can Give Your Business a True Identity
You do not need to rent a store to create a GMB account. You can even work from the comfort of your house or garage and still reach out to potential customers.
An online presence is enough to give you returns on your business. GMB gives you the privilege to own a store of your own online without having to go through the hassles of renting one.
A web design company can help you utilize this model to generate leads for your website without having to own a true shop or office.
You can hire a web design company like Social Elevator if you need further help in listing your brand on GMB so that you can utilize GMB to reach out to maximum audiences.